Words and Phrases Words and Phrases
Oct 12, 2019
Words, all important words, some times misleading words, multiple meaning words. As usual this is just me sounding off about nothing really important, just making some observations and committing them to paper.
When we run out of eggs at our house we head out to a local Amish family farm to buy “farm fresh eggs”, often so fresh one of the kids has to go to the hen house to retrieve them. That’s fresh! I’m sure everyone is familiar with the term farm fresh, bought from the farmer, either at a roadside stand or from the farmhouse. Then you may have market fresh. Bought from a farm market booth, often sold by a non farmer who did not grow the produce but has purchased it from a warehouse and is nothing more than a reseller. Sure enough, the items are market fresh because they are being sold at a market. What we don’t know or even think about is how long were these vegetables warehoused before coming to market and how long were they on the truck during shipping from who knows where. Fresh is such an important word in marketing that McDonald’s uses the term “freshly cracked” giving the impression, subliminally, that their eggs were laid this morning. Think about it, they're not claiming freshness only a time frame as to when the eggs made their way onto the skillet.
Economy, another great word used to help consumers make choices as they purchase goods. Economy is a word with one meaning that applies to both ends of the selling spectrum. If you purchase an economy box of cereal or laundry soap you take home a large box in order to stretch your food or laundry budget as far as possible. On the other hand, if you buy an economy car you come off the lot with a small compact car. Aren’t words fun?
If you are my age or maybe a bit younger and certainly older, you will have heard the term “It’s a doozy”. Not knowing just what that meant I thought it meant a dud, no matter if you were referring to a car, boat, house or an old catcher’s mitt. Come to find out it’s a doozy is a compliment, comparing an item to a Duesenberg car, a car revered by collects as second to none. No longer being manufactured the Duesenbergs that have been restored are valued into the multi millions of dollars. You may find one that’s “just” or “only” a fraction of that, two more words used when pricing goods for sale.
My thoughts on a variety of subjects, not meant to be controversial but perhaps bringing ideas to light that possibly would go unthought of.